The images at hand are drafts in a drawn format the replicate different designs, as we were unsure of exactly we wanted, with annotations surrounding the subject, in order to make reference to what we felt was successful and unsuccessful as a whole.
The first present design is like a trademark template, showing the number 5 big and bold, making them instantly recognisable from a distance. To make this idea refer heavier to our target audience we wanted feminine touches to be applied, with the use of flowers and soft colours to address this factor. The lettering however is bold, but doesn't detract from the overall composition of the piece. The key factor of advertising, has been easily clasped, with indication of release dates, demonstrating promotion as the purpose. The lack of definition in revealing the image of the band or any factors that specifically relates to band other than that it has been released and who by, a very vague idea that also doesn't really draw the eye, a quite bland design that is missing key factors like where to buy the album or any reviews of the album.
Through the creation of the second draft, we considered the aspects and parts of the first draft that were unsuccessful, making a change in order to produce a more well-planned design, as well as, what would link more to our female target audience. A more imagery based design of the band has been our preference in this design, with a simple text to allow the sole focus on the artists in the band. By bordering the 'out now' lettering, standing out more within the design and attracting the audience to look directly at this factor on the page. The success of this design is better compared to the last, allowing the audience to visibly see the artist and know who they are, linking to them on a personal level.
Final Outcome:
Within our final template, we have involved various ideas based upon codes and conventions that specifically fit to the Pop music genre and advertisements within the public eye. We have used various new elements but also a combination of idea that we suggested to be included in our draft designs. We have used a group photo of the band, but with continuity using the same design that is displayed upon the Digipak that we have created. The purple filter, incorporates a touch of femininity that we want to achieve, relating more to our target audience. By sectioning the work, and having the information below, it comes together as one but also shows a separate idea, displaying both elements to be as important as each other, really portraying this split and divide, to what is needed and what will attract the eye of the audience. This resembles a teaser poster, allowing something that the fan base can attach themselves too, and build up towards, keeping them feeling personally involved with the band. The visibility of the song that we have produced the video for being present, is a really key factor, allowing them to look at this song more compared to the other, a slight trick to draw them particularly to the song. However, like a critic has recommended the song for the fans, therefore they know its a great choice that if they like the band they will really like this song. The appearance of the group shot is great, portraying a band profile atmosphere, the lack of complexity to the clothing, is a idea of them being very normal and not allow fame to control who they are as a person. The high street market style clothing was an approach to link to what our target audience would wear, connecting them further on a even wave length and personal basis.
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