Behind The Scenes- Face Pattern Design

Another segment that is involved within the video, used the studio performance technique but with a twist. From the inspiration of the music video, 'Somebody that used to know'. As part the video, paint emerges slowly across the whole composition of the piece, including the naked bodies of the artists within the video. The paint is also re-winded towards to the end of the video, showing the idea of what has been said shall now be silenced, they have said their peace, and what has happened shall now remain within the past, where it belongs. We really liked the fact that the paint symbolises a meaning, but a distraction from the real reason of the situation. The dull colours, represent the emptiness that she has left him with since the breakdown of their relationship. However, as our video is Pop, we used more bright and vibrant colours.

The way we portrayed this idea was by having triangles drawn on the faces of the members who are in the band. We used the same colours as the powder paint to link and relate to each member, keeping continuity and persona to each member present. The triangle interlink to each other like a path flowing around the face of each member. The black backdrop, with the white clothing reflects the classic feel that is also used through the other studio filmed sections. This does support Goodwin's theory, with the relationship between lyrics and the footage at hand. The equipment required mainly consisted of a camera, light, stall and tripod, to capture and solely direct the pure focus on the artist at hand. My part was the filming and arranging the set ready for the band to perform instantly, showing the role of leadership and directing the band in order to grasp them within the shot, and the shot we need to portray our story line.

Behind The Scenes- Paint Throwing & Studio Filming

Our next chapter involved our studio performance and the powder paint throwing segment. These aspects will feature throughout the whole contents of the music video, therefore an important and vital footage to feature through the video. Through both scenes a tripod was included, ensuring that the proportion and levels were correct to both group and single shots. keeping an even distribution throughout, creating a well-balanced shot. Rule of thirds became a law to the video that we applied, keeping the ears, eyes and mouth in line, a common technique in the media trade in order to produce an even balance throughout the contents. We incorporated various shots including close-up imagery, focusing specifically on each artist, giving them each their own persona through the band, coming as one but also known in a individual manner also. Through the notion of the powder paint we decided that each artist should have through own colour, to represent their favourite colour and create a signature effect that relates to each member, like Sia who wears a wig covering her eyes. Later in the video patterns drawn on the face were included, the use of  colour were applied to each member, keeping continuity symbolised throughout, like a trademark for each member, something referred to within Goodwin's Theory.

Within the studio filming the we used black and white backdrops through the various filming sessions involved within the process of creating the music video. Contrasting clothing colours created a classic effect and reflected between the black of the clothing and white of the backdrop, plus vise-versa. Even though the colours through the bands clothing were the same the style of clothing was different, producing individual personalities for each persona through the band. Furthermore, a theme of using a tripod remained to create similar and our best to replicate the same positions as in the studio filming. however, wider and longer shots were required to capture the whole surrounding area and the focus of the paint rather than the band members, but instead their friendship. Again, they are colour coordinated, with white polo shirts and black leggings, keeping the classic approach. The white however grasps the colours, really standing out and catching the vibrant contents of the paint.

The part that I played throughout was the organisation of the settings and the majority of the filming, taking on a lead role to capture the main contents of the film. I found that this responsibility was a lot of pressure, but I felt that I handled it well, grasping very good quality shots that capture the essence and idea of each segment in a well-rounded manner. The tripod assisted steadiness, and with the rule of thirds, helping me to enhance the quality further. Overall, each filming session was a success, and planning was a key factor, making filming more simpler as we knew exactly what we wanted and what the target audience wanted.

Storyline Change

We as a collective have changed the story line with the use of B&Q no longer needed, but instead a different location. This is due to the fact that, in our music video, we have used a concept based idea, with the meaning of friendship, although we now need a narrative based idea and the use of studio work implying a performance segment to the video, using the Goodwin's theory to address the music video and construct a well-rounded and fully established idea which attracts our target audience in a positive way. We decided that we needed to incorporate a relationship between a couple, through a day trip, expressing time that they have spent together, typical for a teenage relationship, following the trends and convention of teenagers, which replicates the typical conducts of what Pop as a genre frequently enforces. The relationship will show love between a female and male protagonist, who will be smitten for each other, glancing and glaring as if they really are in love with each other. The characters will be new people to feature within the video, who haven't been seen in any other segments of the video, composing an easy distinguish against the members who are present in the band.

Strood cinema and restaurant location, withholds various types of restaurants and amusements, being mainly a bowling centre and a cinema. The bowling alley will be our key focus as it contains amusements including slot machines and air hockey, as well as, other types of attractions. These will be the surrounding focus, showing a fun and playful vibe to the such young and energetic teenagers stereo-typically. We will also use the cinema as a suggestion of them watching a film together, a typical date implied upon teenagers. Creating the perfect setting and atmosphere for a classic date. Alongside the location the river Medway is present with various places and buildings being visible in the background of river, like Rochester castle for example. This will bring a great contrast that combine into a formed location and setting for the perfect date. This location is within good travel distance and with the location being in one central location, as well as, close proximity to one another having good background footage against the characters in the foreground. This location also consists of street lighting around the building, generating a well-lit environment if we decide to film in the evening, shaping a more romantic ambience.  

The costume choice will follow the trends of fashion, being what is current for fashion itself and a teenage audience fashion conventions. Although, we want something with a small amount of effort, showing a realistic interest in each other, making an effective blossoming romance between the two of them. We will incorporate a collection of shots, establishing romance like close-up shots and wide angle shots to establish the location, setting the scene for the viewing audience. Gazing shots may also be something we consider, with them as a couple gazing across the water with a over-the-shoulder shot watching them, completing the date on a positive note and with a finalised shot, fading out, allowing the audience to make assumptions on where exactly the relationship will end. Overall, this concept will create a well-rounded element to the music video, addressing Goodwin's theory in a more direct manner, composing the most successful music video as we possibly can.

Behind The Scenes- Typewriter (Opening Scene)

For our opening sequence, we made the decision to have the name and title of the band typed in the form of a typewriter. This adds a unique and stylistic look to the overall appearance of the video. This will introduce the band to the audience in a fun and vintage way, displaying a form of typography. By placing the typewriter on top of the light box, this illuminates the typewriter and creates a well-lit atmosphere to capture the shots, making the footage much more visible to the audience. The light also produces a positive ora to the idea of bright light. We decided to use brown parcel paper after experimenting with vast amounts of  papers decorated in patterns, however, on many of the different papers used, we found that it was hard to see the text over the patterns, therefore typing on pattern-less paper was a much visible option. This also remained with the vibe of vintage and perceiving a classic look. The classic feel, incorporates with the classic idea of the footage further on in the video, catching a glimpse of what is to come further in the film; a authentic vintage look and adding to the age displayed in the typewriter itself. We filmed the footage at various shots and angles, testing and experimenting on what was best to grasp the effect and to be able to see the lettering being typed. We found this idea to be very effective, therefore we could incorporate elements of this further in the music video, such as typing lyrical verses matching the lyrics being sung at that present time.