Initial Ideas

Through the use of Goodwin's theory we want to include a range of elements across all sections of his theory. In the first part, we wanted to connect the lyrics to the notion of visual effects, for this pastel colours will be used, with each of the characters in the video having a personal colour that represents them including blue, pink and purple. They are still feminine colours that distinguish friendship love and commitment to friends, rather than intimate love between a couple. We are also including other physical references like use of a typewriter in the opening scene, using different and traditional forms of typography to display a modern music video. The use of movements is also used with Morgan, as someone will be standing behind her and be pretending to touch her, matching the lyrics of "touching on my body like you know me", referring to the idea of her being hugged and loved like a friend, with sexual motions or actions to refer to anything different to this idea.

Across the second boundary of his work, we really wanted to address and define pop in its true form, with the use of dancing to really add movement and dance to the mix, being energetic, really showing the idea of youth. Dancing is also very common in a music video and especially a Pop music video, applying the stereotypical conventions of pop. Colour is also a significant idea of the music video, and to pop. Incorporating, a theme and representation of each personality throughout. Each of the colours that have been chosen shows a positive contribution to the friendship group/band. With blue, pink and purple adding friendship, romance and loyalty to each other. Often in Pop music videos, they refer to drugs of alcohol experimentation, but we want ours to be very young teen friendly, addressing the age of our target audience, but solely showing friendships and the positive influences that they inflict on each other.

Inter- textual ideas focus across mainly the editing forms with Zara Larsson's, lush life video being the main contribution of different visual editing techniques, as well as, Bebe Rexha, 'No Broken Hearts'. Including colour overlays, and pop art bursts. We also want each characters to have a unique personality that is only referred to them in the group, like the Spice girls, even though the 90's band they are all still known as an individual name, like posh spice or sport spice, based on their characteristics as a person. From the original video, that which is the song we are using we are taking the studio idea and including the form into our video, linking and showing a freeze frame of what is present in the original video, this way showing them as our inspiration and creating what can be perceived as an extension beyond the ideas they interpret in their music video.

Each representation of the characters is very similar, gaining inspiration from each other in clothing and hairstyle what female teenagers conventionally do in friendship groups, with black showing a professional side and colours interpreting a free and girly feel to the video. The hair styles will be natural and styled in a subtle way, caring about their appearance but showing natural beauty. Their make-up will be the same, matching the same quality and idea of the way the hair is styled. Each of them even though they have different likes and interests will still be confident and energetic, each bouncing off each other in different ways. Bring out the best in each other as friends are supposed to do.

Finally, the true meaning behind the music video is a integration of narrative and performance, a bond in friendship which will be shown in a physical form through colour, the powder paint involving the vibe of each actress and their personality on a physical level, throwing the colours at each other like throwing their opinions and personalities to the world, exposing themselves on an emotional level, really being who they are in front of their friends. They are being honest to the world like they are to each other. To conclude, we want to create a fun and serious scenario, implying life to be great with friends and the support they show in every aspect, when times are challenging and when times are at their best, the true meaning of friendship.