Questionnaire Results And Feedback

Within the stages of research, we needed to really know and address exactly what the target audience want. We decided to create and contract a questionnaire asking questions which are specific to our genre and the stereotypes of teenage girls. However, we also wanted to see what a male audience would perceive in music videos, expanding our audience further. The questions asked relate heavily to our genre and the idea of Music videos, looking at what are key characteristics and elements that they want in their music video. The image below is the questions that we created and formed based on what exactly we wanted to know and what we wanted to target in the music video. The questions we asked varied in type, with open and closed questions, gaining general and personal responses. We handed the questionnaire to 20 people, ranging in ages and gender, grasping a handful of comments in the process.

After collecting the results, I created a chart that combined the results as a whole, looking and collaborating what exactly and specifically our target audience want in a music video. This table I feel that was essential, for questions in which were very open and personal to each individual answering the questionnaire. From this table I applied the closed questions in a excel format, which I then used to create various charts/graphs, analysing the feedback in a professional and simple format. 

Question 1.

Question 2.

Question 3.

Question 4. 

Question 5. 

Question 6. 

Question 6 resulted in various thoughts from each person, with their own opinions important in the question. However, reoccurring songs like Ed Sheeran's- Don't and Taylor Swift in the process. The songs that were chosen show to be either current chart songs or traditional songs by big artists like Micheal Jackson. Many of the songs shows a music video that features the artist, with some having unique videos. like Thriller, showing a zombie dance sequence. However, most of the modern videos are very basic with simple story lines that can be easily achieved with any budget.

Question 7.

The videos in which they disliked consisted of annoying songs that were repetitive and very boring. Therefore, we need to create something that is new and fresh to the music scene. Many of the tracks above are by one hit wonder artists like Rebecca Black with Friday. After a while, the songs above are annoying. Overall, these artist don't demonstrate the song or the artist in which we have chosen as our final choice.

Question 8.

Many people responded with many effects being key, having exciting story lines  and elements that catch the audiences attention. They also want something where the music and video sit well as one. Overall, the elements above will tried to be applied to our music video.  

Question 9.

Question 10. 

Conclusion:

In conclusion, are main target audience is females between the age of 14 and 20 years of age,  the effect will range in the video but mainly target full colour with elements of black and white added to the mix and vintage looks, adding a element of class elegance in the video relating to our band and what specifically the target audience want. The first question addressed our target audience based on their gender, as we are targeting a female audience, it’s important we target them directly. Being biased, in order to achieve the best results. However, the fact the there is a small number of males, means we could also target them in a indirect way, widening our target audience further.  Following on from this: Question 2 looked at what age each person is, with putting categories we could see who actually fits in the target age range what our music video is targeting. The largest age range success is 16-17 years of age, however, those who were over 18 years of age also showed success, meaning that these age brackets are what we need to target. Even though, none of the people asked fell into the 14-15 age category, the idea of the music video will target them more so. The idea of video is friendship, eligible for all of the above ages, targeting 14-15 even though they were not any asked in the questionnaire. This way we will be expanding our target audience beyond what is expected. 

Within the third question, we found that Pop and R'n'B were the popular choices, with choices like jazz and country being less popular choices, which was what was expected based on the stereotypes of the age brackets asked. The fact that pop was the popular choice, working well against our band and genre as they are very Pop related. The song itself also is in the Pop genre. The fact we chose something that was pop, generically known to have a high reputation in the field of music. Overall, Pop was a popular chosen choice, and fits perfectly to the song chosen. From the results, the audience preferred solo artists compared to bands, showing no surprise considering the artists who are on the current pop market, like Rihanna, Drake and Adele to name a few. Bands however, where the second choice, therefore, bands are considered but on a second basis. Overall, this means that we need to create something that will stand out and make bands a more popular choice.

The most chosen amount of time for watching music videos, was 0-1 hours, very little time, but a fair amount considering those with a busy lifestyle. However, the 2-3 and 4-5 hours came very close with both gaining 20% of vote by the voting parties. But, over six hours was the second favourite choice, meaning that they either really take time watching music videos or they are far to busy to spend time watching music videos. Our music video needs to be something that applies to both, something that will be re-watched again and again over a long period of time. Question 9, revealed the effects that would be most preferred in a music video, the results showed the classic effects were preferred, something that the audience know and are comfortable with, full colours for them is key, making the image quality perfect and easy to see. Although, the video we will use this as well as, pushing the boundaries with colour overlays and various effects to boost the adventure in the video and create something fun rather than something just bland. Finally, question 10, demonstrated whether a story line or a live performance was what attracts them to a music video, we found that a story line is much preferred and something to watch stimulates the audience more than just looking at a a live performance, interacting with them beyond just something that is hear. Overall, the video will include these aspects, as well as, other elements that we want to add based on what we found in stereotypes of pop and our target audience.